BUSINESS STRATEGY & SYSTEM｜KOIZUMI SEIKI CORP.
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Marketing Strategy｜KOIZUMI SEIKI CORP.
｜Proposal for a new life style｜Content of product｜
With lifestyle merchandising as the nucleus of our marketing strategy,
we develop and market products with high added value that spark new demand.
Proposal for a new life style
By focusing on the modern consumer, we are contributing to the ideal world of the future.
In seeking the optimal balance between lifestyle merchandising, product lines,and sales counter development, we offer the vision of new lifestyles.
It is a lineup of the product that improves one's standard of living.
Line-up
| Personal Care Products |
|
Global Brands |
| ･Hair dryers |
| ･Curling dryers |
･Women's personal care products
・Men's personal care products |
| ･Curling irons |
| ･Esthetics equipment for home use |
|
|
| ･Shavers & Electric toothbrushes |
| ･High presser washers |
| ･Kitchen appliances |
| ･Cleaning appliances |
|
| Healthcare appliances |
|
lighting equipment |
| ･Blood pressure meters |
| ･Body fat monitor scales |
| ･Low frequency treatment equipment |
| ･Fitness equipment |
| ･Smoke neutralizers |
| ･Pedometers |
|
|
| ･Built-in ceiling lights |
| ･Incandescent lamps |
| ･Compact fluorescent bulbs |
| ･Standard lighting equipment |
･Japanese- and Western-style
pendant lights |
| ･LED lighting |
| ･Desk stands |
|
| Seasonal products |
|
Kitchen and home appliances |
| ･Carbon heaters |
| ･Ceramic heaters |
| ･Oil heaters |
| ･Electric stoves |
| ･Luxury kotatsu |
| ･Electric blankets |
| ･Electric carpets |
| ･Humidifiers |
| ･Kerosene fan heaters |
| ･Kerosene stoves |
| ･Air conditioners |
| |
| ･Rice cookers |
| ･Electric pots |
| ･Hot plates |
| ･Induction cookers |
| ･Toaster ovens |
| ･Coffee makers |
| ･Mixers |
| ･Dish dryers |
| ･Sewing machines |
| ･Irons |
| ･Vacuum cleaners |
|
| Gas appliances |
|
Audiovisual & security equipment |
| ･System kitchen ranges |
| ･Gas hot water equipment |
| ･Gas water heaters |
| ･Gas ranges |
| ･Hot water toilet seats |
|
|
| ･Video intercom systems |
| ･Security sensors |
| ･Sensor lights |
| ･Heat detectors & smoke detectors |
| ･Digital audio devices |
| ･CD players |
| ･CD/radio/cassette players |
| ･Radio/CD players |
| ･Clock radios |
|
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