Business Characteristics and Strengths
In this age of growing diversity, consumers have all sorts of needs.And, many are unwilling to compromise when it comes to personal values. In this context,we “continue to propose new lifestyles through home appliances.”We believe that this power of ideas is what makes Koizumi Seiki unique.
Business Model
We are both a manufacturer and distributor. As a manufacturer, we do our own marketing activities, then plan and develop products under the Koizumi brand, while, as a distributor, we represent and sell brands of well-known manufacturers from Japan and abroad. To provide consumers with what they want (i.e., home appliances). We propose new “values for living” in the midst of ordinary daily life using our creativity cultivated over many years. We will continue to communicate the lifestyles demanded by the times.
Our Strengths
Strengths.01
Planning and sales capabilities for in-house products that meet daily needs
We plan products that are simple, easy to understand and easy to pick up, without compromising on quality or usability, quickly grasping changes in life scenes and lifestyles. We provide value that fits naturally into daily life and provides comfort every time you use it.
KOIZUMI brand products
Strengths.02
【domestic brand】Expansion of domestic sales channels
We will create new value by supporting the expansion of sales channels for domestic manufacturers and offering proposals combining various products. In addition, we will maximize the attractiveness of our products through our company’s unique sales methods and sales floor proposals to achieve continuous expansion of sales channels.
List of brands handled
Strengths.03
【overseas brand】Brand penetration in Japan
Signing agreements with overseas manufacturers to introduce the brand as a new brand in the Japanese market. Building sales strategies that take into account Japan’s unique commercial flow and culture, and building partnerships with overseas manufacturers, we will work together to penetrate the brand and achieve sustainable growth.
List of brands handled
What is AEO (Authorized Economic Operator)?
The AEO system is a system under which customs approves and certifies businesses that have established appropriate cargo security management and legal compliance systems, and allows them to relax and simplify customs clearance procedures. As a special importer certified under the AEO system, our company ensures safe and smooth import operations.
Strengths.04
Ability to make effective sales proposals to retailers
We are able to provide optimal sales proposals by combining products from our original product lineup of approximately 36,000 types according to needs and trends. We offer “innovative new sales floor proposals ” from a unique perspective that other companies do not have. Our sales representatives nationwide share this perspective and share strategies through regular nationwide sales meetings, giving us the strength to offer consistent proposals on a nationwide scale.
