Creating Enrichment in Life Across the Ages
Support people’s lives for more than 300 years
Since its founding in 1716, Koizumi Seiki has been close to people’s lives for more than 300 years, pursuing its role as an infrastructure company that supports them. Even in times of rapid change, Koizumi Seiki has never wavered, cultivating over its long history its mission of “delivering valuable products to customers ”.
The home appliances that support our lives are not just consumables. They are important factors that influence the quality of life itself. That is why we promote the manufacture of sincere products that not only provide convenience but also realize high quality, ease of use, and safety. This is the result of deeply instilling the philosophy of Sanpo-yoshi (“Good for the vendor,” “Good for the buyer,” and “Good for society”) in our business activities and has become a unique our company corporate culture.
Power of “Two-Way Style” Manufacturer and distributor
The needs for consumer electronics in modern society are extremely diverse, and the pace of change is accelerating at an unprecedented pace. In order to respond swiftly to these complex market trends and create the future one step ahead, we have two core businesses.
The first is our manufacturer function, which is responsible for the planning and development of our own brand products. As a fabless manufacturer, we pay close attention to details from the product design stage, and are passionate about creating products that are basic yet have “sparkling value that adds small touches to everyday life ”.
The second is our trading company function, which handles products from leading manufacturers in Japan and overseas. As a distributor, we anticipate market trends and contribute to revitalizing the market by proposing a variety of products that are most needed at the time. By complementing each other, we have a strong and stable business foundation and the ability to respond quickly to changes.
Creating Valuable Markets from the Consumer’s Perspective
Going forward, Koizumi Seiki will delve deeper into core areas such as beauty appliances and cooking appliances. We will also advance into a wide range of areas such as digitalization and related peripherals, which are a major trend of the times. Our vision is to grow together with our business partners by utilizing our ability to quickly grasp market changes and our creativity to continually propose new value.
We also believe that it is our corporate social responsibility not only to deliver superior products but also to provide high-quality products at reasonable prices. We believe that providing products at prices commensurate with their value will build long-term relationships of trust with our customers. We always value the consumer’s perspective.
Continuing to take on challenges while staying close to everyday life
Our goal is to become “a company that can think independently and create new value”. We are working to create a vibrant organization where each and every employee can freely make proposals from the perspective of consumers and speak with pride about the value our company provides.
Small discoveries made in everyday life create new value and become the driving force for creating the future. We believe that an organization where employees who can speak with pride about their company gather and continue to challenge themselves while stimulating each other will be the force that opens up the next era. We at Koizumi Seiki will continue to stand close to people’s lives and walk together with you.
- President & CEO
- Tadashi
Hashimoto
“Sanpo Yoshi” as a business principle
Ever since our founding,the Sanpo Yoshi spirit that underscored the business practices of the Omi Merchants has been irremovably woven into our DNA. Put simply,Sanpo Yoshi means to do business in manner that pleases both the vendor and the buyer,and duly contributes to society. The Omi Merchants were nationally oriented when it came to marketing; they did business all across Japan by building a nationwide sales network around a main office.Integral to that, they believed that earning the trust of the local community was paramount to moving into other areas, which led them to the Sanpo Yoshi principle. At Koizumi Seiki, that win-win-win mindset carries on still today.
Our Motto
Development and improvement of character
Our Vision
Aiming to be a leader in creating lifestyle culture, we continue to disseminate lifestyles and new life scenes.